Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built‑in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
A more human-friendly flash to make everyone look like they should.
Be ready for every moment with a built-in rechargeable battery and USB charging cable.
You’re ready to shoot with three packs of Polaroid i-Type film.
The Polaroid Now Starter Set contents:
1 x Polaroid Now camera
+ 2 packs of Polaroid Color i-Type Film
+ 1 pack of Polaroid B&W i-Type Film
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter
Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Close-up (lens 1) 94.96 mm
Distance (lens 2) 102.35 mm
Field of view
41 degrees vertical, 40 degrees horizontal
Vacuum discharge tube storage
Neck Strap and USB charging cable included
Instant film for Polaroid i-Type cameras
2 packs of color film
1 pack of black & white film
8 photos per pack
Classic white frame
Format: 4.2 x 3.5 in (107 mm x 88 mm)
Image area: 3.1 x 3.1 in (79 mm x 79 mm)
Development time: 10-15 minutes (color film) / 5-10 minutes (black & white film)
Not compatible with vintage Polaroid cameras
Important notice for Californian Residents